Garry Egan 2.0 Deployed - State Of The Union - 2006-2007

It is an exciting time for me right now.

Not only have I developed a strong, steady stream of clients. But, I have made money for almost each and every one of them well above my monthly fee.

For one client, a holistic health college , they started at a 3% conversion rate . After I came on board they jumped to 11%. Now, with a special multi-phased INTERNET submission form, they're converting at a whopping 32%.

One of my newest clients, an online nutritional supplements store, came to me with no traffic and a brand new business . After only three months we have developed over 700 inbound links, and 100 unique visitors per day from a variety of sources. They're only converting right now at around 4% , marginal at best. However, they're a new company and we're geared right now for generating new customers . Regardless, this is a company that open their doors up a few months ago and now they're taking orders. They experience a click-value of more than $6000 per month in FREE CLICKS.

Why am I saying all this? Because it shows that the methods that I am deploying really work. Contact me as soon as convenient and call me for some free advice . Ask me a question, any question. You will not get charged for an answer . Our relationship starts IF, and only if, I am able to provide a significant value for your business . There should be no question at the end of each month that the money you spent for my monthly consulting services is the best you spent and any other area.

I'm going to break down the state of the union into three separate areas, organic search engine placement, pay per click conversion rates, and link and traffic development. Finally, I will briefly touch over areas that I feel the need improvement . This is mostly constrained to my real estate agent clients .

Organic Search Engine Placement

If you don't have a large marketing budget dedicated for pay per click, then you're going to need to focus on organic search engine placement. four brand new client, you're going to water research your market and develop an SEO long tail strategy . "long tail" is when you focused on the less popular keywords where you're almost sure you can rank in the top ten. While these keywords have much slower traffic, it is more targeted , and generally converts better.

For my real estate agent clients, organic search engine placement has proved to be very ineffective in terms of lead generation . However, for brand recognition and credibility building, top organic placement is key.

Currently, my largest client that benefits from organic search engine placement is an essential oil production company . With over 500 unique visitors per day , this client generates between seven and ten orders per day averaging around $200.00 per order . This client does absolutely zero pay per click now because we do not need it. We already experiencing "economy's of scale" with our current order situation. We are at capacity. This client generates $30,000.00 per month in click equivalents because of their top 3 organic placement.

Pay Per Click Conversion Rates

I had a very difficult time generating conversions for my real estate agent clients . Even with the most aggressive campaign, I only converted at around 3% for my pay per click campaign . And, it cost me $2.50 per click to get their traffic . So, after spending a significant amount of time developing a great convertible web page, then developing an ultra aggressive paid per click marketing campaign, this all yielded around 3 leads for $300.00 . Oh dear! And, since their organic search engine placement yielded minimal results, real estate agent clients are generally screwed in terms of Internet Marketing for Real Estate Agents. Unless you have $10,000 - 30,000.00 per month to dedicate to marketing, you're not going to be a player in this industry. Bottom Line: Stick with viral referrals and superior customer service.

Multi-Phased Internet Conversion Form Yields High Results 

Perhaps the greatest improvement/innovation that I need on the conversion rate front was the theory that a multi phased INTERNET submission form would be more effective than a single page itself. landingpage with eight text boxes in it. Name, address, phone number, zip code, city, state , e-mail address, and special comments . The problem with this approach is that users to not want to submit all that information at once . They are much more comfortable feeling out one text box or two perhaps, then going onto the next step . I try to make as many of these choices as "clickable" as possible. This approach falls under the theory of "put a frog and boiling water and he'll jump out . Put a frog in water that you increase the temperature every few degrees per hour , he'll die before he knows what hit him." Or, if you're a fan of cinema, "the slow blade penetrates the shield."

Multi-phased Internet Form Submission Key To Big Conversions Numbers

The multi-phased INTERNET submission form presents fewer text boxes and decision points on each page . Then, we offer a "continue" option. Regardless if that user escapes after step two, we still have their step one information . That multi-phased INTERNET submission form presents the visitor with only three calls to action for each page, their e-mail address, and two list boxes which allow clicking only rather than text submission.

E-mail, click, click, continue.

That is how I have that paid per click landingpage set up . Granted, the quality of the "stage one" leads is somewhat low . Yes, we have the information. but, the buyer is not nearly as motivated as people who have filled out all three phases of the form.